The
BPM Council |
 |
| Members
of the BPM Council Advisory Board Include
J.
Ben Benjamin - Ben
has more than fifteen years of leadership in Business
Processes, CRM, Quality Assurance and, a proven track
record in Business Process Management. Robert
T. Stacey - Originally started his career in Business
Process Management and the Data Processing fields designing
and building applications systems for companies in the transportation,
chemical and distribution business.
Became involved in the the Business Process Management side of the Direct Marketing business and was asked as a consultant to develop a plan to help take the Children’s Book Division of a multinational publisher into high gear. He masterminded the application of the Business Process Management and information processing applications to allow the company to run database marketing and fulfillment applications to significantly increase its business volume. He became an expert in information processing for marketing purposes and in the early seventies founded an Information Processing Services Company devoted solely to providing information processing services to the Direct Marketing industry in Canada and the United States. The company went on to become a leader and innovator in the field and introduced new and innovative information processing techniques and standards in information processing and predictive modelling to the Canadian marketplace. His company developed CRM applications for product syndicators and clients in national retail chains, Direct Marketing, and Oil Company Product Merchandising. The company serviced a wide range of clients including credit card companies, banks and publishers. Having spent much of his time helping marketers use information to sell more product, he decided to concentrate on the marketing aspects of the business. |
He sold his company to a multinational service provider 1987 and began consulting to corporations and advertising agencies who needed help in developing database marketing strategies and support systems. He has writing dozens of columns on the subject of Relationship Marketing in US and Canadian direct marketing publications and taught the subject at industry conventions and seminars as well as at York University's Faculty of Administrative Studies in Toronto. He also developed a course on the subject under contract to a National Post Office. He became involved with setting up Database Marketing programs for a national clothing retailer while in the process of building a Direct Solutions Group for a major advertising company. During that time he also developed database marketing promotional programs for a national Tourism Development program. At another multinational agency he developed Relationship marketing programs with for a major subsidiary, pitching new business and developing relationship-marketing programs for a major brewing client. In
the mid 90's he was asked by a Multinational Bank to set
up the Database Marketing unit. He introduced new methods
of business processing and measurement to the Bank in order
to leverage information about customers and prospects into
viable Relationship Marketing programs. He was responsible
for the development of Relationship Marketing programs and
information processing methodologies to support relationship
marketing including neural net processing and predictive
modelling. Mr. Peter Rochon - Peter earned his stripes in BPM over the past several years. He has coached executives in enterprises such as GM, Honda, Kia, BMW, Daimler Chrysler to name a few. On the product side, Peter was formerly an award winning sales executive with BMW, a Product Specialist with Yamaha and also Director of Sales and Marketing with Sennheiser . Peter is a graduate of the Disney University Professional Development Program. Michael
Alemu |